Writing Samples
Content style:
website copy
blog
seo (web and blog)
social media copy
email copy
messaging framework
pitch decks
Description
As a dedicated digital strategist and writer, I am passionate about the power of words to amplify the voices of organizations. But more importantly, as a way to connect with humans!
At the end of the day, whether it’s B2C or B2B content, the reader is a person. When it comes to writing and crafting content, my approach is human-centered and conversational. My writing practice involves rituals, reflections, and journaling to get my creativity flowing.
Oh, and you might be wondering about my thoughts on AI and writing, right? I see AI as a great brainstormer. It has removed so many writing roadblocks for me when I’m stuck with how to end a sentence or help me tie it all together. I don’t see it replacing copywriters or content writers at all. Simply supporting us.
Web Copy
"More than a scholarship program"
Non-Profit Storytelling that Shines: Star Scholars. Shedding light on aspirations, struggles, and the unwavering support that propels dreams to reality.
"What one more application leads to"
Non-profit storytelling in their Star Scholars series. Crafting a compelling narrative of growth, resilience, and the exponential power of never giving up.
3-Step Guide on Relieving Back Pain
An SEO-optimized blog in the Corporate Wellness domain. Explored research, strategic keyword integration, and an engaging narrative converged to create an authoritative resource.
The Importance of Diversity in Education: Honoring Black Teachers During Teacher Appreciation Week
An SEO-optimized blog in the teacher burnout/mental health space. Explored strategic keyword integration for teacher appreciation week with a focus on diversity in education and honoring black teachers.
Long-Form Meditation Guide
A long-form meditation guide designed for Guidery.com. As a writer, I embarked on a journey to curate an immersive experience, using both my background as a meditation educator and writer that would support readers on their journey to starting a meditation practice.
Long-Form Yoga Guide
A long-form yoga guide designed for Guidery.com. As a writer, I embarked on a journey to curate an immersive experience, using both my background as a yoga educator and writer that would support readers on their journey to starting a yoga practice.
Full website copy
As a digital strategist, my role as a full website copywriter extended beyond conventional writing. I embarked on a thinking of the Glow State brand identity, seamlessly merging the arts of copywriting, search-engine-optimization, and intuitive web design to shape a cohesive and impactful online identity. Case Study here.
Email Copy
Health, Wellness, Mindfulness
- What makes a meaningful gift?
- 3 ways to capture your creative spirit
- You’re on the waitlist for Live @ Sanctuary.
- Any questions about Live @ Sanctuary?
- Ready to warm up your practice
Education and Teacher Mental health
- Principals need healing too
- Empty Classrooms, Abandoned Kids
- Crisis in the Classroom: Giving Tuesday Campaign
Member Onboarding Series
- Welcome! You are now a Doane Associate.
- How to get the most out of Doane Membership 🙌
- Worldwide Doane Associate 🌍
- You are on your way to becoming a superior practitioner.
The Contentment Corner on Substack
Campaigns
Live @ Sanctuary — New Product Launch Campaign
For the ‘Live @ Sanctuary’ campagin, I was tasked with crafting a comprehensive name, content, and launch strategy aimed at introducing this new offering to the target audience of practitioners seeking to rent out their spaces. The goal was to create a compelling narrative that not only conveyed the value of the platform but also how simple it was for practitioners to get more business for themselves.
Breathwork - New Product Launch Campaign
In writing the high-level messaging for this transformative series, I carefully curated words that encapsulate the essence of “Conscious Connected Breathing.” While this particular audience may already be familiar with yoga styles of breathing like pranayama, conscious connected breathing was a completely new style. Along with launch-style of copy, the tone took on an educational component.
Communicate with purpose, grow with heart.
