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3 Things To Know About Marketing and Revenue

3 Things To Know About Marketing and Revenue

by brendaumana@gmail.com | Oct 7, 2021 | Inbound Marketing, Mindful Marketing

I found myself rewriting the message over and over, where I had to send the awkward email to the startup founder “actually this isn’t a good fit.” After spending some time on their email marketing strategy and encouraging them to take less gimmicky tactics, I knew it...
Attract, engage, charm — inbound marketing or dating app strategy?

Attract, engage, charm — inbound marketing or dating app strategy?

by brendaumana@gmail.com | Jun 23, 2021 | Inbound Marketing, Mindful Marketing

Something that we talked about a few weeks ago in the Mindful Marketing Mastermind is the difference between marketing and selling.   It’s an interesting relationship between the two.   You can isolate them but if you only focus on marketing,...

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    The ever-evolving world of marketing. You and your The ever-evolving world of marketing. You and your business aren't doing anything wrong — it's just simply always changing. I love this article that shares the perspective that a marketing leader —or if you're running your own business and doing your own marketing — to invite humility. To never be afraid to re-learn something. This is one reason why I enjoy marketing because it feeds into my hunger to continue to learn but also realizing how challenging it could be to always feel like I don't know enough. How are you finding that balance? Find the rest of the article at: https://businessesgrow.com/2019/05/13/marketing-leader/ by Mark Schaefer . . . #marketing #mindfulmarketing #smallbusinessmarketing #marketingcoach #marketingbusiness #everychanging #mindfulbusiness #consciousbrand
    *Sneak preview* Developing the ideal client story *Sneak preview* Developing the ideal client story while positioning it strategically with your brand messaging is so important! It’s an often overlooked process but so important for foundational business growth. Pro tip: When you speak to everyone, you speak to no one. Get familiar with how and who you speak to 🌀 See the rest of this client story on our website. Use the link in our bio and navigate to client stories! . . . #clientstory #brandstrategy #brandidentity #marketing #mindfulmarketing
    Let's Talk #MoneyandMarketing And why this is so Let's Talk #MoneyandMarketing And why this is so important. When business goals are not clear, marketing will not stick. What that often sounds like for businesses is "We're trying out _____ to see how it goes." That blank could be: ads, email marketing, instagram, blog writing. All of these are certainly viable! But when I hear "see how it goes" I immediately want to ask more questions. Second, there may be a bigger "business problem" for lack of a better term, and trying stuff out could be waste of time and money. Swipe to get familiar with the difference between business goals and a marketing goal. I'll be talking more #MoneyandMarketing throughout the month. AND if you join this months Spiral Hour, we'll go over the art of pricing your products, offerings, and services (i.e. a business model) 💰💰💰Link in bio to sign up. . . . #moneymindset #businessandmarketing #marketingcoach #contentstrategist #freelancer #freelancefemales #community #yogateacherbusiness #acupunturistpractice #spiral #visionary #mindfulmarketing #brandinspo #marketingstrategy #growth #consciousbusiness #mindfulleader #marketingcoach #mindfulness #marketingtips #freelancebusiness
    For centuries the spiral has been known as a symbo For centuries the spiral has been known as a symbol for personal power — the eternal sign of the Creative, dynamic growth, and metamorphosis. It can be found in so many forms. It inspires me, it inspires the way I approach my work and keeps me going. 🐚 What inspires your business mindset? Image: Bronze shields circa 1922 . . . #brandinspo #business #mindfulmarketing #spiral #Creatrix #visionary #inspo #businessmindset #growth #marketingstrategy
    Hello beautiful humans! I thought I would stop by Hello beautiful humans! I thought I would stop by and introduce myself a bit. My name is Brenda @beeumana and my way into creating Of the Mind Marketing or OMM, for short, is by no means straightforward. It involves a Business Management degree, a Masters of Public Health from Columbia University plus countless hours studying and teaching yoga and meditation. And even still I wasn’t always thinking of running my own business. In 2017, I moved to Seattle from NYC and the wellness startup — where I was Head of Marketing and planned to work remotely for — decided not to move forward with those plans. So, I was out looking for a job and out of necessity, I started freelancing and teaching several classes to make ends meet. It became natural for me to work with small to medium-sized businesses providing them external marketing support My growth was: 🎠 Steady 🥴 At times flailing 🤖 Random 🤍 Now trying to be more thoughtful and open! For a long time, I kept my freelance biz discreet. This year I decided to move away from that and rebrand into what you're seeing here now! I'm still figuring out what exactly to call it — I'm not an agency but I'm also not freelancing per se. I want to provide you heartfelt strategic marketing support to lighten all the hats you're wearing. I also provide coaching and educational resources which generally agencies don't do. So you get the drift that sometimes business clarity is non-linear 📈 When I’m not working on mindful marketing stuff, you can probably find me teaching yoga+meditation, looking for a cute coffee shop ☕, or daydreaming in the sunshine ☀️. Comment below and introduce yourself too! I'd love to get to know people's businesses. Whether it's a seedling of an idea or full on you've been in it for years! Talk soon! . . . #marketingtips #wellnessmarketing #business #consciousbusiness #marketingcoach #businesscoach #mindfulmarketing #yogateacher #mindfulness #mindfulleader #freelancefemales #freelancebusiness
    The hum of the fall breeze rests neatly inside int The hum of the fall breeze rests neatly inside introspective moments and questions like this. I picture Fall as a time to go inward. To not only stay inside because of the weather but also be more inward-looking. I sent a community email with Introspective Business Questions like the one above. With two intentions, to propel business owners into thinking introspectively about their current business status and to also just get to know them at this current transition of time! Everything is ever evolving and introspection allows for reflecting on those sweet — and sometimes not so sweet— changes. If you'd also like these questions, DM me and I'll fwd you email! . . . . #fallseason #introspection #businesstalk #consciousbusiness #mindfulmarketing #marketingtips #yogateacherbusiness #acupuncturebusiness #research #alwayslearning #lovewhatyoudo #
    What’s your gut reaction when you hear the terms What’s your gut reaction when you hear the terms “ideal client” or “target audience”? I know I sometimes do a bit of an eye roll and I’m a marketer! But the reason it makes me cringe is that most of the recommendations out there about developing your ideal client are…lifeless. Today at the Spiral Hour (link in bio!) we'll be talking about how to develop your ideal client with soul and purpose. Here's a shortlist of 10 things you may not known, you can also read the version on our OMM blog. 🐚 It’s not about excluding people or niching down 🐚 Our minds sometimes want to fit or mold our ideal client 🐚 It could be a version of you a few years prior 🐚 If you don’t do it — it’s like providing directions to your house without street names 🐚 You won’t explicitly say who your ideal client is 🐚 You may need to refine it every so often 🐚 You will still attract people outside this ideal client development 🐚 When thinking of a new service, "check-in" with your ideal client 🐚 There are tools that help you develop your ideal client but put soul into it 🐚 And you’ll wonder, is this even working? . . . #businessgrowth #businessmindset #mindsetshift #thespiral #Creatrix #MindfulMarketing #marketingcoach #marketinggrowth #mindfulbusiness #chinesemedicinepractice #yogateacherbusiness #mindfulleader #soulclient #meetyouridealclient
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