It starts with…
Why do you need a marketing strategy? We know that marketing can be confusing at times. You may be wondering whether you need a copywriter, a social media manger, or an online business manager.
We say, start with strategy. We see marketing like the spiral — a continuation of trying something out, looking at the results. Then, repeating it but each time with a new perspective. For centuries the spiral has been known as the eternal sign of the Creative, dynamic growth, and metamorphosis. That inspires us at each stage of content creation.
We see mindful marketing as a way to communicate, educate, and add value to people’s lives. By using carefully planned, long-term approaches to marketing to change human behavior and support healing.
We understand that marketing can often be cheesy, salesy, or inauthentic and that’s not what you want for your purposeful business. We want to support you in creating a new relationship with marketing — including how you view messaging, website copy, the essential tech tools to use, and how to continue the relationship with your clients.
The approach we offer is gentle yet powerful that can take you to the next part of marketing.
“Do not go where the path may lead, go instead where there is no path and leave a trail”
Ralph Waldo Emerson
A·u·m, more commonly Om, is known as the infinite sound of the universe. Its roots in Hinduism, it is a vibration and resonance which most yoga classes begin or end with. Om unites our efforts to feel one with the community around us as well as the infinite possibilities the universe provides. We hope that in our mindful marketing partnerships, the vibration our clients walk away with continues to ripple out into their communities.
Of the Mind Marketing — We are OM Marketing. Women-led. Latina owned. Mindful marketing.
conscious or aware of something.
The action or business of creating conscious impact regardless of product or service.
Hey! I’m Brenda — Mindful Marketing Strategist and Founder of OM Marketing.
My way into mindful marketing involves a Business Management degree, a Masters of Public Health from Columbia University plus countless hours studying and teaching yoga and meditation. Even still I wasn’t always thinking of running my own business.
In 2017, I moved to Seattle from NYC and the wellness startup — where I was Head of Marketing and planned to work remotely for — decided not to move forward with those plans.
So, I was out looking for a job and out of necessity, I started freelancing and teaching several classes to make ends meet. It became natural for me to work with small to medium-sized businesses in the health and wellness industry providing them external marketing services.
My growth was steady, and over time with each new client I noticed the need to not only be strategic and thoughtful in my offerings but many solopreneurs did not have the marketing skills I personally gained from working in health tech.
I use my experience in health startups, marketing agencies, and mindfulness to help purpose-driven businesses and personal brands create consistent, mindful, and authentic marketing either as a marketing strategist or as a marketing coach.
When I’m not working on mindful marketing, you can find me teaching, looking for a cute coffee shop, or daydreaming in the sunshine.
Learn the three essential mindful marketing strategies
Marketing is often different for purposeful businesses in the health and wellness industry. Learn the three essential mindful marketing strategies to bring your business from relying on in-person to the digital domain.